Bilingual identity / Print / Digital
Darco
Darco is my ADHD coaching business for Jewish teens. Hebrew is a natural part of the brand, so I drew the Hebrew and English names into one wordmark and carried it across the website, referral materials, and social graphics.
A wordmark in two languages
The English Darco and Hebrew דרכו are drawn into one shape. The studies below highlight the strokes from each alphabet and show how the parts fit together.
Putting the identity to work
The referral sheet and social graphic show the mark in the formats people encounter when they first hear about the coaching practice.
