Strategy / Identity / Out-of-home
Wide Open Spaces
The campaign uses a familiar physical feeling to explain an economic idea. When government activity expands into a market, companies can find themselves competing for the same space, talent, or resources. Wide Open Spaces pairs AI tools with strategic advice to help business leaders see that pressure coming and decide where to move.
Make the crowd visible
A packed New York subway is the setting for the campaign. Overhead ads use short lines that read at a glance. Window-level and larger posters give the question more room. The mockup shows how the placements read together inside a single car.
Build an opening into the mark
Two walls and a floor form a room with an open side. The orange mark and white type hold their shape against the black-and-white crowds. Stacked and horizontal lockups adapt to the different formats.
From the poster to the pitch
The campaign starts with a question about crowding. The digital direction carries that question into a fuller explanation of what the brand does and how it helps companies spot an opening.
